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Logo design for Palate Wine Marketing, a boutique wine importer and exporter.

This logo is based on a few things. Firstly, the colour of the grapes, red and pale green. These colours were chosen for their direct association with wine, and are instantly recognisable.

Secondly, the overall shape of the graphic part of the logo comes from the view of a wine glass as you lift it to your lips.

Thirdly, the negative space in the graphic represents the curl of the grapevine, and forms the letter ‘P’.

The text is plain Helvetica Neue in different weights, to help differentiate the words.

A simple, clean logo design.

Created during my time at Six Degrees Digital.