Print: ANZ APELS book

ANZ approached us to create a 60-page (60pp) book for a new banking product. The book was to contain detailed information about the product, a section for the legal disclaimer, and also incorporate a application form the reader could fill out and send into ANZ.

The design of this book followed the older-brand guidelines (ANZ redesigned their branding in 2009), and as such included a high-level concept for the front cover image, as well as detailed photoshop work.

Due to the size of the textual content, a dynamic table of contents (TOC) needed to be introduced during the layout process. This allowed the table of contents to be updated automatically when new content was added or removed. To do this correctly on such a large document, much care and planning is needed to set up detailed paragraph and character styles within InDesign.

As well as the table of contents, the legal disclaimer section of the book required multi-level (seven!) of automatic numbering, and sub-numbering for nested points. 1, 2, 3, and 1a, 2a, 3a, etc. This was planned carefully by examining the legal content and foreseeing how the disclaimer would work in a logical order, but also how the indentation of nested points would impact of layout and legibility.

The application form was designed so it could be perforated and torn out from the larger booklet by the user. While the book itself was printed in full colour (CMYK), the application form could be printed in two colours, saving the client money in the production process.

Created during my time at Six Degrees Digital.