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Website concept for Bailey’s Bodies, a personal training and fitness service in Victoria, Australia.

The design goals for this site was to give the business an identity, i.e. a ‘look and feel’, and to give potential customers a look into what Bailey’s Bodies is about.

The main colours of blues and blacks were used because it needed to be consistent with existing bands elements such as the logo, clothing, and merchandise.

As Bailey’s Bodies services customers from all walks of life (unlike ExtremePT for example) the design needed to be a little softer and a bit more friendly and fun. This was achieved by using rounded corners on many elements, as well as large, prominent imagery.

An important feature of the site are the user testimonials. User testimonials allow a new visitor get a personalised view of the service, for an active or past customer. Putting these in a prominent position is really putting the service’s reputation up front.

The site was built using a WordPress back-end, so the administrator of the site can easily update and contribute information to the site themselves, without needing any technical knowledge.

View the live site here: baileysbodies.com.au