Zeldman lays it out:
I’ve trained my cats to think they’re in charge, and to think they exact a tribute of two breakfasts from me each morning.
Initially I feed them each half a small can of salmon. The white cat finishes first, and scratches at the cabinets for more. As if in response, I feed them each a half can of whitefish, exactly as I always intended to. They finish with gusto, convinced that they’ve won.
I am so in client services.
And if you want to know how to succeed in client services, I’ve just told you.