Electronic direct mail (EDM) has in recent years become a great cost-efective way of reaching your customers. More and more people are becoming web-savvy, which means more and more people are shopping online, and becoming aware of signing up to the mailing lists that apply to them.

A shift is occurring where the customer now looks for what they want themselves, rather than the advertisers telling them what they want. In this scenario, EDM is a perfect way to let your customer know of product news and specials (providing they have been enticed enough to sign up to your list in the first place ;)