Electronic direct mail (EDM) has in recent years become a great cost-efective way of reaching your customers. More and more people are becoming web-savvy, which means more and more people are shopping online, and becoming aware of signing up to the mailing lists that apply to them.

A shift is occurring where the customer now looks for what they want themselves, rather than the advertisers telling them what they want. In this scenario, EDM is a perfect way to let your customer know of product news and specials (providing they have been enticed enough to sign up to your list in the first place ;)

EDM detail (top)

EDM: Seek Advertiser Newsletter

Seek.com.au, an online job search website, needed an electronic newsletter to send to existing and prospective advertisers. As they had a record sales year, Seek…

EDM Detail (top)

EDM: Six Degrees Executive

Six Degrees Executive is a highly specialised recruitment consultancy based in Melbourne and Sydney, Australia. Six Degrees Executive needed a way to deliver timely and…

1 - Initial teaser EDM

EDM: Six Degrees Digital Xmas campaign

In 2008, Six Degrees Digital sent out an EDM to their clients. It was the usual “thank you for a great year” message, but with…

Prosperity Property EDM

EDM: Prosperity Property

Electronic Direct Mail (EDM) design for Prosperity Property is a consulting service for people looking to purchase properties for investment. Once the logo and website…