Branding: Grand Music

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Logo design for Grand Music, a small independent record label that supports and promotes musicians who strive to reach into the emotional aspect of music.

The design for the Grand Music logo is both literal and metaphoric. The grand piano is a literal interpretation of the label’s name, at the same time the grand piano is synonymous throughout history for complex, emotionally-driven musical compositions. A grand piano is an instrument owned by artists with a true passion for it (and those with a lot of money to spend!). The passion and emotion is what Grand Music is all about.

The vinyl record as the grand piano lid not only represents what the label does, but makes it instantly recognisable as a record label. Also, the introduction of the lime green helps modernise a somewhat traditional instrument.