Poster/brochure design for the Photographic Imaging College (PIC).
For this design, I wanted to give the annual brochure a dual-purpose, so that the same piece of collateral could be used in different ways. I designed this piece as a brochure and as a poster. This idea allowed the brochure to be distributed in the traditional means, but had the possibility of the poster to be hung up in schools and other places such as photographic supply stores, as a way of advertising the college further.
The primary target for this piece was students finishing high-school. The poster I designed was aimed directly at this target. The elements within the poster are all relevant to the college, from photographs taken by the students, to icons and graphic taken from and created by photographic manipulation software. And of course, the design was created by a former student ;)
See some other work I’ve done for PIC.