Package design for a tender proposal to rebuild the Royal Children’s Hospital in Victoria, Australia.
The Children’s Health Partnership, a consortium comprising Babcock & Brown as sponsors, Bovis Lend Lease as builder, Spotless Group as facilities manager and architects Billard Leece, Bates Smart and HKS (US), approached Six Degrees Digital to design and produce their tender proposal in a creative way.
The project was large, because the proposal itself was enormous — consisting of several lengthy texts and design proposals for the hospital, as well as conceptual and architectural drawings, legal texts,
After exploring a few concepts, the decision was made to approach the package from a child’s perspective.
We looked through hundreds of drawings produced by children — even commissioning some of our own — and found that many were drawings of dinosaurs. Because there were so many, the variations in the drawings were vast. We thought this was a good metaphor to represent children from all cultures and backgrounds, so drawings were scanned and vectorised ready to be used in the artwork.
The use of bright, but sophisticated colours for the folders help urn what would normally look like a drab and uninspiring collection of information into an exciting and playful way to collect and organise the texts. As well as the folders, the information within also had to be laid out, and it became particularly tricky when we created several sets of tab separators.
The folders and containing boxes were produced by hand so that everything was made to the exact sizes. The production of the package was very detailed, and I was involved in every step of the process to ensure everything was being built exactly right.
The end result was great — The Children’s Health Partnership won the tender to rebuild the Royal Children’s Hospital. The new hospital is under construction now, and due to open in 2011.