A single good one
Dieter Rams (design legend of Braun products) gives us a glimpse into his design thinking. I agree with pretty much everything he says in this 2-minute video, especially:
Do we really need 10 coffee machines? In fact, we just need a single good one.
Good quality, well designed products must trump poorly designed, cheaply made ones. Pay for quality, and use something for years or even a lifetime. Reduce landfill from dozens of crap products that last only past they’re token warranties. This is sort of the basis for my ‘Things’ posts.
The idea to send a black cube to influential designers for critique is a great exercise. Kudos to the students who cooked up the scheme.
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