June, 2012

5 Articles

0.225 seconds

Something remarkable happened in a recent game of doubles tennis: I was at net with my partner receiving. Both teams were in the standard doubles configuration of one up and one back. The ball was served to my partner who hit a weakish shot at the opponent at net. The opponent promptly wound up for a massive forehand winner and let loose at full strength, sending the ball hurtling toward my face at maximum speed from about five metres away.

For sale: MacBook Air 11″

I’m selling my stealthy 11″ MacBook Air (late 2010 model) I’ve had 18 months of exceptional and hassle-free computing from it. It has been used for net surfing and email etc, as well as some occasional Photoshop work. This MacBook Air is super-small and ridiculously light. I bought the RAM and hard drive upgrades to the highest level. You’ll love this machine! Gallery Specs Here are the details (the full geek-tastic details available at apple-history.com) MacBook Air 11″ (late 2010 model) CPU Speed 1.6GHz dual core (upgraded from 1.4GHz) 4GB RAM (upgraded from standard 2GB) 128GB SSD (upgraded from standard 64GB) 256MB graphics Ports: 2x USB, Mini-display port, headphone jack Multi-gesture trackpad Built-in WiFi Built-in Bluetooth Built-in camera/webcam (for Skype etc.) Condition This MacBook Air is in almost-perfect condition, I’d say 9/10.

Icon: Twitter for Mac app v3.0

A couple days ago, Twitter updated it’s logo. No longer will they be using the word ‘Twitter’, or the lowercase ‘t’. Just the bird icon (named Larry) and a simplified version at that. Good for them. Now they join the ranks of Nike, McDonalds, and Starbucks as a brand without a name. Not sure if Twitter is as recognisable as those three, but I like that they’ve taken the step, but I digress… For the second time, I’ve updated my free Twitter For Mac icons.

Snake oil rebel force

A while back I wrote something about the new advertising, or how advertising would become extinct and be replaced by better products that people actually want. Well my mate Fox has thought a little harder and longer than me, and offered a glimpse into the more-likely-than-my-scenario scenario of what advertising might become: Once, years ago, I read something about the future of advertising. I don’t know if it was an Ogilvy book, or something else. It said, paraphrased, “The future of advertising won’t be that a company has a product and tries to persuade people to buy the product.