[IMAGE] Logo design and branding for Australian Web Developer Kirk Beard. Kirk came to me for a redesign of his logo after resigning from his full-time role in Melbourne and taking off to fulfil a lifetime goal of travelling the world. Now as a full-time freelancer, Kirk needed a new mark for his website (under construction :) and all estimating/invoicing collateral, and social media assets. The previous logo was created by himself many years ago, and actually, it’s a decent developer-designed concept for the mid-2000’s.
A week or so ago, Google released version 2 of their Gmail app for iOS, sporting a spiffy, sleek, and slightly whimsical icon. I’ve been using Sparrow for iOS and Mac and have been fairly happy until recently when the lack of push email had me itching to go back to Gmail (on the web). Being used to having a standalone email app, I found FluidApp, an easy way to turn web apps into standalone desktop apps. Handy. Except it lacked an icon.
In 2012 I created a new website for the Photographic Imaging College (PIC) in Melbourne. The website redesign was an extension of the rebrand I did for the college in 2011. The brief for the new website can be distilled into two points: The website must be a comprehensive information source for potential students in their last year of high-school, and The website must be the go-to information source for currently enrolled students Contrary to initially logical ideas of an image-heavy design (for a photographic college) and I decided on a design more akin news site than a gallery.
While living in Malaysia from 2010–2012, I designed a replacement website for the Malaysian Australian New Zealand Association. MANZA is a volunteer-run association whose main purpose is to help newly arrives expats ease into Malaysian life. The MANZA website was my first practical application of Information Architecture and content auditing. As a volunteer-run organisation, the then-current website was a mess of handed-over files, message, and content, not to mention design. The site was built and maintained by inexperienced volunteer expats wanting to led a hand, and as such was desperate for a redesign.
A couple days ago, Twitter updated it’s logo. No longer will they be using the word ‘Twitter’, or the lowercase ‘t’. Just the bird icon (named Larry) and a simplified version at that. Good for them. Now they join the ranks of Nike, McDonalds, and Starbucks as a brand without a name. Not sure if Twitter is as recognisable as those three, but I like that they’ve taken the step, but I digress… For the second time, I’ve updated my free Twitter For Mac icons.
I’ve updated my original Twitter for Mac app icons. Here are the list of improvements (tap here for a visual comparison). New icons are much cleaner and clearer at the smaller sizes In the 16px and 24px sizes, the Twitter bird is replaced with the ‘t’ logo. Much more crisp and less blobby at 8px wide! The dots on the ‘pro’ version are drawn better through all icons, and can be seen on the smaller sizes The drop shadow behind the bird is a little stronger to help bring it forward to match the metal border The twitter bird is slightly larger in the new icons The grey icons have been made a little darker for better contrast against the metal bits Grey and pro grey are now called black and pro black Again, they’re free!
CD package for Laura‘s album Twelve Hundred Times. Melbourne-based band Laura asked me to design their latest album package. Laura’s music varies in tone and dynamic, but is always layered and textural. The microscopic image of volcanic ash was chosen to represent the themes on this album: “Post WW2 Poland/Europe. Determination and survival. Ash, betrayal, distrust, revenge.” The cold greyscale colour and starkness amplifies these themes. I used a spot silver behind the ash image and for some of the text to enhance what would essentially be a black and white CD package.
Logo design for Photographic Imaging College (PIC). I did the previous logo design many, many years ago — it was one of my first projects when I’d shifted focus from photography to graphic design[1. …and it shows. Check out the use of Arial and that handwritten font! In fact I proposed this redesign because I felt a responsibility to improve it. I’m glad I’ve learned a thing or two in the past decade :)]. The new logo is based on three key principles: Image-making — as opposed to just ‘photography’ Discussion — talking about image-making processes in person and online History — acknowledging where photography has come from, where it is now, and where it’ll go in the future As photography has largely moved online, it was fitting to design the logo for the digital age.
Logo design for A Space To Create, a photographic studio for hire in Cairns, Australia (recently known as Cairns Photo Studio). The concept is based on an empty studio; it’s the hire-ee who fills the studio with subjects, props, and a vision. Marketing towards professional (and budding professional) photographers in the area, a clean, classic, and simple approach was needed for the logo. This approach also describes a professional photographic studio. A cube in three dimensions was used to emphasise empty volume.