Logo design for Palate Wine Marketing, a boutique wine importer and exporter. This logo is based on a few things. Firstly, the colour of the grapes, red and pale green. These colours were chosen for their direct association with wine, and are instantly recognisable. Secondly, the overall shape of the graphic part of the logo comes from the view of a wine glass as you lift it to your lips. Thirdly, the negative space in the graphic represents the curl of the grapevine, and forms the letter ‘P’.
Logo and extended branding for Mad Moose pizza restaurant, in Yarraville, Australia. When a new pizza restaurant opened up in Yarraville, they came to me to design a look for all elements of the store. The pizzas at The Mad Moose are not your normal pizzas — they are left-of-field creations which are both tasty and crazy. Even the name is off-the-wall! The logo and brand elements reflect this craziness. The illustrative style is a cross between 80s and 90s 100% Mambo designs, and high-end restaurant minimalism.
Logo design for HazWasteFund, a funding group within EPA Victoria, designed to support industry to reduce the volume and hazard of hazardous waste generated in Victoria. The design for this logo was based on three things: Appeal to people in the manufacturing industry, as well as the public Look friendly, and not like a governing body or policing group Sit under the banner of EPA Victoria The design for the HazWasteFund logo utilises a ‘stencil’ font which is common in heavy industry.
Logo design for Grand Music, a small independent record label that supports and promotes musicians who strive to reach into the emotional aspect of music. The design for the Grand Music logo is both literal and metaphoric. The grand piano is a literal interpretation of the label’s name, at the same time the grand piano is synonymous throughout history for complex, emotionally-driven musical compositions. A grand piano is an instrument owned by artists with a true passion for it (and those with a lot of money to spend!).
Logo design for ExtremePT, a highly specialised personal training company, based in Victoria, Australia. ExtremePT was a new company which was in need of a logo and a website, basically, a brand or visual identity. ExtremePT differs from many other personal training services because offers high-level, and specialised training to its clientele, and does not service the average person looking to get into shape. The clients are already in shape, and are looking to target specific areas of fitness or strength building.
Logo and stationery design for The Exit Group. The Exit Group is a collection of small symbiotic companies dealing with organisation and promotion of artists in mainstream, and not so mainstream media. The design of this logo was strongly guided by a low budget. Not only in terms of design budget, but also in on going production of collateral. A single colour approach was needed to keep all production costs to a minimum. However, this was not a deterrent to create a logo that was distinctive.
Logo for A New Entity, a small music artist and label promotions company. The idea behind this design is the growing of the artist’s success through the promotions A New Entity creates and undertakes. The seed maturing into a plant is a straight-forward metaphor that everyone can understand. Incorporating a photograph into the logo, and not a graphic, or stylised representation of a growing seed helps move this design away from what could have been a more clichéd design. The colours and typeface represent the “grass roots” beginnings and the down-to-earth nature of the company.