Website Design

In recent years I’ve been moving my skill set away from print and towards website design. I’m very interested in new technologies and disciplines, such as user experience (UX) and user-interface design (UI). I find these new disciplines exciting because they are a deeper level of design than mere styling and branding. It’s how and why we use the web, and how to design the most usable websites and applications.

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Website: PIC Photographic Imaging College

In 2012 I created a new website for the Photographic Imaging College (PIC) in Melbourne. The website redesign was an extension of the rebrand I did for the college in 2011. The brief for the new website can be distilled into two points: The website must be a comprehensive information source for potential students in their last year of high-school, and The website must be the go-to information source for currently enrolled students Contrary to initially logical ideas of an image-heavy design (for a photographic college) and I decided on a design more akin news site than a gallery.

Website: MANZA

While living in Malaysia from 2010–2012, I designed a replacement website for the Malaysian Australian New Zealand Association. MANZA is a volunteer-run association whose main purpose is to help newly arrives expats ease into Malaysian life. The MANZA website was my first practical application of Information Architecture and content auditing. As a volunteer-run organisation, the then-current website was a mess of handed-over files, message, and content, not to mention design. The site was built and maintained by inexperienced volunteer expats wanting to led a hand, and as such was desperate for a redesign.

Website: Cakes of Taste

Website design for Cakes of Taste, a Melbourne-based collection of cake artists. This project had a tight deadline and budget, and my design concept was created and mocked up within eight hours(!), with a further four needed for refinement and multiple page templates. It was a speedy effort! The design for this site needed to follow from the branding design, in that it had to look ‘edible’, be easy to find cake examples, and not look too ‘expensive’. The final design is simple, with the main focus being the user’s journey to find the perfect cake, and the secondarily to find contact information.

Website: Seek Watercooler Index needed a design for a new section of their website which contained poll questions, answers, and user comments, called Seek Watercooler Index. The concept of the watercooler — a place where people gather to talk and gossip — was brought to us by the client, and thought it would be perfect to make the website an actual watercooler. The client agreed this would work, so I created the first designs with a cartoon-like watercooler graphic. Upon reflection (the over-night test), I decided that the site would be more interesting to make the watercooler a realistic image of a watercooler, adding a background showing some people standing around talking.

Website: Prosperity Property

Website design for Prosperity Property, a consulting service for people looking to purchase properties for investment. This design project was part of a larger branding exercise for Prosperity Property, including a logo design and an EDM design. All elements had to work together in a consistent manner, but the website was the piece that really took the branding elements the farthest. The primary purpose of the website was to gain users’ trust and respect enough for them to make contact with the company.

Website: ExtremePT

Website design for ExtremePT, a highly specialised personal training company, based in Victoria, Australia. ExtremePT differs from many other personal training services because offers high-level, and specialised training to its clientele, and does not service the average person looking to get into shape. The clients are already in shape, and are looking to target specific areas of fitness or strength building. Essentially ExtremePT is exactly that, extreme personal training. Following on from the logo design, the website was to be hard-edged and energetic.

Website: Bailey’s Bodies

Website concept for Bailey’s Bodies, a personal training and fitness service in Victoria, Australia. The design goals for this site was to give the business an identity, i.e. a ‘look and feel’, and to give potential customers a look into what Bailey’s Bodies is about. The main colours of blues and blacks were used because it needed to be consistent with existing bands elements such as the logo, clothing, and merchandise. As Bailey’s Bodies services customers from all walks of life (unlike ExtremePT for example) the design needed to be a little softer and a bit more friendly and fun.

Website: Axis Property

Website design for Axis Property. This project was a low budget one, having around 12–16 hours for design concepts and mockups. Fortunately, as a property search website, the concept didn’t need to be too involved graphically. The main aspect to get right in this design was the usability of the website — what does the user want to achieve, and how can I make it as easy and straight-forward for them. The prominent features on the site are the search panel, and a featured property.

Website: Windermere Child Services

Website design for Windermere, Melbourne’s most enduring welfare agency. Using the colours from Windermere tree as a starting point, I designed the website with a warm and optimistic feel. The children’s handwriting which makes up the leaves of the Windermere tree was was used throughout to reinforce the feeling of belonging and friendliness. Other textures were used also, to give the website a little depth and detail. The purpose of the website is to provide the user with information on what Windermere do, and have achieved, as an organisation.