[IMAGE] Logo design and branding for Australian Web Developer Kirk Beard. Kirk came to me for a redesign of his logo after resigning from his full-time role in Melbourne and taking off to fulfil a lifetime goal of travelling the world. Now as a full-time freelancer, Kirk needed a new mark for his website (under construction :) and all estimating/invoicing collateral, and social media assets. The previous logo was created by himself many years ago, and actually, it’s a decent developer-designed concept for the mid-2000’s.
Logo design for Photographic Imaging College (PIC). I did the previous logo design many, many years ago — it was one of my first projects when I’d shifted focus from photography to graphic design[1. …and it shows. Check out the use of Arial and that handwritten font! In fact I proposed this redesign because I felt a responsibility to improve it. I’m glad I’ve learned a thing or two in the past decade :)]. The new logo is based on three key principles: Image-making — as opposed to just ‘photography’ Discussion — talking about image-making processes in person and online History — acknowledging where photography has come from, where it is now, and where it’ll go in the future As photography has largely moved online, it was fitting to design the logo for the digital age.
Logo design for A Space To Create, a photographic studio for hire in Cairns, Australia (recently known as Cairns Photo Studio). The concept is based on an empty studio; it’s the hire-ee who fills the studio with subjects, props, and a vision. Marketing towards professional (and budding professional) photographers in the area, a clean, classic, and simple approach was needed for the logo. This approach also describes a professional photographic studio. A cube in three dimensions was used to emphasise empty volume.
Logo and stationery design for iTme, a new IT consultancy for the medical industry in Australia. This consultancy focuses on high-level customer service, and expert knowledge in IT within the medical industry. Design onsiderations identified from client discussions and briefings were: Ensure the company name was easily read and understood as IT-me (two separate words) and not a mistaken for “Time”. This allows for further branding possibilities, e.g. contactME, and supportME The design needed to be ‘friendly’ to promote high-level customer interaction and support The design needed to be approachable and not to look too ‘techy’ The design needed to reference the medical industry This final design uses an icon and a word mark.
Logo for Noisy Thing, a service for independent artists to run small advertising campaigns in various media throughout Melbourne and Sydney, Australia. As the name suggests, Noisy Thing is a way for artists be heard. This was the primary driver for any design concepts I created. After a handful of ideas were presented to the client, the design of the text lock-up and the hand-drawn ‘o’ was selected. The hand-drawn ‘o’ is an abstraction of a speaker cone playing at full level and vibrating with the noise it makes.
Cakes of Taste is a Melbourne-based collection of cake artists, who were after a new identity and website design to showcase their work. This project had a strict budget, allowing only four hours in total (!) for the concept, design, and finished art of a new logo. As the budget was so tight, I knew I had to create a simple but effective design. After an hour or so of sketching, I had a few solid ideas. After presenting them to the client, two were chosen to be taken into digital format.
Logo for Kent Enterprise Trust, a charity group from Kent, England. The charity was set up in the 1980s to enable training and employment opportunities for disadvantaged groups. Formally known as Canterbury and District Enterprise Trust (CADET), Kent Enterprise trust changed its name in 2009 requiring a rebrand suitable for modern times. The logo concept symbolises the fulfilment one will get after participating in any of the programs the trust runs. It depicts a splash of colour in the shape of a star which can also be seen as a human being.
Logo and branding elements for Prosperity Property, a consulting service for people looking to purchase properties for investment. The logo concept is based on a home which will provide prosperity. The graphic is shaped as a three-dimensional silhouette of a typical house. Within the house is a shining light or jewel, highlighting the wealth and prosperity of a good investment. The three-dimensional structure surrounding the light represents the strength and solidity of the research the company undertakes to provide information to their clients.
Logo design for Palate Wine Marketing, a boutique wine importer and exporter. This logo is based on a few things. Firstly, the colour of the grapes, red and pale green. These colours were chosen for their direct association with wine, and are instantly recognisable. Secondly, the overall shape of the graphic part of the logo comes from the view of a wine glass as you lift it to your lips. Thirdly, the negative space in the graphic represents the curl of the grapevine, and forms the letter ‘P’.