2 Articles

Print: PIC DL brochure 2009

Brochure design for Photographic Imaging College (PIC). For this brochure design PIC wanted to really highlight the photographic ‘craft’ and level of expertise the college can give to the student. A set of images of photographic studio equipment being set up was shot inside the studio at the college. From seeing these images, I had a few concepts for the brochure, but pursued only the one I thought was the strongest. I wanted to use traditional-looking black and white images, but in a non-traditional way.

Print: Poultry Palace Brochure

Brochure design for Poultry Palace, a Melbourne-based supplier of poultry to the retail and service industries. The focus of this project was simply to make the product stand out, look delicious, and be desirable. This brochure involved both graphic design, and extensive photographic retouching. The layout was simple and clean, allowing for the product images to dominate. The products were professionally shot, so I had great images to work with, but work was needed to enhance the beauty in the food, and to clean up all blemishes and inconsistencies.