Website design for Cakes of Taste, a Melbourne-based collection of cake artists. This project had a tight deadline and budget, and my design concept was created and mocked up within eight hours(!), with a further four needed for refinement and multiple page templates. It was a speedy effort! The design for this site needed to follow from the branding design, in that it had to look ‘edible’, be easy to find cake examples, and not look too ‘expensive’. The final design is simple, with the main focus being the user’s journey to find the perfect cake, and the secondarily to find contact information.
Cakes of Taste is a Melbourne-based collection of cake artists, who were after a new identity and website design to showcase their work. This project had a strict budget, allowing only four hours in total (!) for the concept, design, and finished art of a new logo. As the budget was so tight, I knew I had to create a simple but effective design. After an hour or so of sketching, I had a few solid ideas. After presenting them to the client, two were chosen to be taken into digital format.