In 2012 I created a new website for the Photographic Imaging College (PIC) in Melbourne. The website redesign was an extension of the rebrand I did for the college in 2011. The brief for the new website can be distilled into two points: The website must be a comprehensive information source for potential students in their last year of high-school, and The website must be the go-to information source for currently enrolled students Contrary to initially logical ideas of an image-heavy design (for a photographic college) and I decided on a design more akin news site than a gallery.
Logo design for Photographic Imaging College (PIC). I did the previous logo design many, many years ago — it was one of my first projects when I’d shifted focus from photography to graphic design[1. …and it shows. Check out the use of Arial and that handwritten font! In fact I proposed this redesign because I felt a responsibility to improve it. I’m glad I’ve learned a thing or two in the past decade :)]. The new logo is based on three key principles: Image-making — as opposed to just ‘photography’ Discussion — talking about image-making processes in person and online History — acknowledging where photography has come from, where it is now, and where it’ll go in the future As photography has largely moved online, it was fitting to design the logo for the digital age.
Booklet design for an exhibition titled “Two Points In Time’. This exhibition celebrated former Photographic Imaging College (PIC) students, who have continued working in photography either commercially or artistically. “Two Points In Time” refers to the time each student began at the college, and when their exhibited photograph was created. Using this idea, I created a somewhat surreal graphic for the front cover, which is explained later in the booklet. The graphic is reminiscent of artwork by Hipgnosis, most famous for their album cover designs for Pink Floyd.
Brochure design for Photographic Imaging College (PIC). For this brochure design PIC wanted to really highlight the photographic ‘craft’ and level of expertise the college can give to the student. A set of images of photographic studio equipment being set up was shot inside the studio at the college. From seeing these images, I had a few concepts for the brochure, but pursued only the one I thought was the strongest. I wanted to use traditional-looking black and white images, but in a non-traditional way.
Stationery design for the Photographic Imaging College (PIC). A simple and modern design with the hairline elements inspired by the intersecting lines of the PIC logo. Designed for a single-colour print to keep production costs to a minimum. See some other work I’ve done for PIC.
Poster/brochure design for the Photographic Imaging College (PIC). For this design, I wanted to give the annual brochure a dual-purpose, so that the same piece of collateral could be used in different ways. I designed this piece as a brochure and as a poster. This idea allowed the brochure to be distributed in the traditional means, but had the possibility of the poster to be hung up in schools and other places such as photographic supply stores, as a way of advertising the college further.