Website design for Prosperity Property, a consulting service for people looking to purchase properties for investment. This design project was part of a larger branding exercise for Prosperity Property, including a logo design and an EDM design. All elements had to work together in a consistent manner, but the website was the piece that really took the branding elements the farthest. The primary purpose of the website was to gain users’ trust and respect enough for them to make contact with the company.
Electronic Direct Mail (EDM) design for Prosperity Property is a consulting service for people looking to purchase properties for investment. Once the logo and website had been designed, the client asked for an EDM design. The EDM simply follows the design of the website as a base, but simplifies it a great deal. As we assume that the end-user has little time to spare, the focus was on ensuring the articles within the EDM were easily legible, and not to distract the end-user with superfluous graphics.
Logo and branding elements for Prosperity Property, a consulting service for people looking to purchase properties for investment. The logo concept is based on a home which will provide prosperity. The graphic is shaped as a three-dimensional silhouette of a typical house. Within the house is a shining light or jewel, highlighting the wealth and prosperity of a good investment. The three-dimensional structure surrounding the light represents the strength and solidity of the research the company undertakes to provide information to their clients.